| |
Level |
Target Market |
Sales Channel |
How To Sell |
Revenue |
Effects |
| |
¨ç Business |
- Professional
- Businessess
|
- VAR(Value Added Reseller)
- Solution providers
- Specialized dealers
|
- By combining software or
solutions
1)Outsourcing
2)Owned
|
- Sales
margin |
To prove proprietary and expansionsiveness
of products
. To build up brand image
|
| |
¨è OEM |
Big PC suppliers
|
-Hp(Compaq),
IBM, Dell, etc.
|
-Licensing: |
-
Royalties
(Initial / Running)
|
. To Secure product reliability
& recognition
' Volume Orders
' Easy financing
|
| |
¨é Institutional |
- Government agencies
- Schools
|
- GSA,
* Local Prime Contractors
* Bundling with PC Suppliers
|
- Free Contact
- Sole Source |
(Long-term
contracts /
Volume orders)
|
| |
¨ê Consumers (¥°)
|
Individual Consumers |
- Retail Store
- e-Commerce
|
- To Provid customized S/W
and contents )
|
- Sales
margin |
' Beyond chasm
' Market niche to mass market
' Brand awareness
|
| |
¨ë Consumers (¥±)
|
- Content providers (AOL....)
- ISPs.
|
- Alliances.
- Co-marketing
|
- Royalties
from custom channels
- commission of cyber shopping malls
- Transaction Commissions
|
' To start internet business
' To create huge revenues
' From products to service
|
